Six Years of Building Financial Clarity
Back in 2019, we started aricelivora with a simple belief — Australians deserved better tools to understand their money. What began as three people in a shared office space has grown into something we're genuinely proud of.
How We Got Here
Every step taught us something important about what people actually need from their financial tools.
The Beginning
Three of us quit our banking jobs on the same day. We'd spent years watching customers struggle with overcomplicated financial products that served banks better than people. Our first office was actually a converted storage room in Hobart — not glamorous, but it forced us to focus on what mattered.
Learning From Reality
Our second year humbled us completely. We'd built features we thought people wanted, only to discover they rarely got used. So we started doing something radical — actually listening. We spent months just talking to customers, watching how they really managed money day-to-day.
Finding Our Stride
This was our breakthrough year. We'd finally figured out how to make budgeting tools that people would actually use consistently. Not because we forced them to, but because our tools genuinely made their lives easier. Word started spreading organically — the best kind of marketing.
Where We're Headed Next
The Australian financial landscape is changing fast. Open banking, digital payments, cryptocurrency — it's a lot to keep up with. But here's what won't change: people need tools that make sense of their money without requiring a finance degree.
We're working on some exciting developments for late 2025. Can't share all the details yet, but think smarter automation that learns your spending patterns and genuinely helpful insights that arrive exactly when you need them.
- AI-powered spending insights that actually make sense in plain English
- Automated savings goals that adjust to your real life, not textbook examples
- Integration with every major Australian bank and financial institution
- Educational resources that teach without talking down to anyone